Social Good Campaign


A Social Good Campaign uses platforms like Facebook, Twitter, Linkedin, or Instagram to increase awareness of or inspire action for a cause, crowdfund for a social good project, or promote support of philanthropic work. They have the potential to engage followers, and if executed properly, social media can be used to drive societal change.
Probably one of the most effective viral campaigns of the 21st century to date, the ALS Ice Bucket Challenge had everyone involved, from Bill Gates and George W. Bush to Lady Gaga and Homer Simpson. The premise was simple: pour a bucket of ice cold water over your head and nominate your friends to do the same – all in the name of donating money to the U.S. Amyotrophic Lateral Sclerosis (ALS) Association (Motor Neurone Disease Association in the UK). The ice bucket challenge raised more than $115m for motor neuron disease in a single month. Now scientists using the proceeds have discovered a gene variant associated with the condition. These findings will help them to discover how ALS takes hold and will hopefully lead towards treatments for the condition.

Here is an example of a compelling social media campaign:

A Powerful Story on Using Social Media for Good

Social Media For Good

Getting Started

YOUR PURPOSE: Before starting your infographic, make sure you have an understanding of your target audience and your purpose for the campaign:

  • WHO are you looking to educate and inform?
  • WHAT outcome/actions are you looking for others to do? Volunteer? Donate? Sign a Petition?
  • WHY are you looking to educate and inform?

YOUR FORMAT: There are many different types of infographic formats you can use, but depending on what you are looking to communicate, you’ll probably find that one type is more suitable for your needs over another.  You may also find that a combination of infographic types in the same infographic can be used based on your needs.

  • List: support a claim through a series of steps
  • Comparison: compare two things in a head-to-head study
  • Flowchart: provide an answer to a question via reader choices
  • Visual Article: make a piece of writing more visual and interesting
  • Maps: showcase data trends based on location
  • Data Visualization: communicate data through charts, graphs, and/or design
  • Timeline: tell a story through chronological flow

YOUR PROCESS: When you’re ready to get started, the following steps can guide you through the process of creating an infographic:

Create an Outline

  • Consider your audience
  • Create a thesis or a question
  • Focus or Narrow Topic Down
  • Tell a Story with your data

Design Your Infographic

  • Be brief and use graphics (keep imagery simple)
  • Limit your color palette and fonts (two fonts is enough)
  • Is it viewable and legible (be consistent with style choices)
  • Remember whitespace is a good thing

Ensure the Quality

  • Use accurate data
  • Credit your sources
  • Sign it or credit yourself


Resources For Creating Infographics

You can this free ebook to learn how to create Infographics to engage your audience in a whole new way. Then, try out one of the websites below to get started!

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