WHAT IS AN INFOGRAPHIC?

An Infographic is a tool to educate, inform, and persuade your audience with information presented in a visually appealing way.Infographics are a popular form of visual communication that can help simplify a complicated subject or turn an otherwise boring subject into a captivating experience. Ideally, it should be visually engaging and contain information or data that stirs your target audience …something that is truly ‘link worthy’ or ‘share-worthy’.

Here is an example of a compelling infographic:

Getting Started

YOUR PURPOSE: Before starting your infographic, make sure you have an understanding of your target audience and your purpose behind creating an infographic:

WHO are you looking to educate and inform?
WHAT are you looking to educate and inform about?
WHY are you looking to educate and inform?

YOUR FORMAT: There are many different types of infographic formats you can use, but depending on what you are looking to communicate, you’ll probably find that one type is more suitable for your needs over another. You may also find that a combination of infographic types in the same infographic can be used based on your needs.

List: support a claim through a series of steps
Comparison: compare two things in a head-to-head study
Flowchart: provide an answer to a question via reader choices
Visual Article: make a piece of writing more visual and interesting
Maps: showcase data trends based on location
Data Visualization: communicate data through charts, graphs, and/or design
Timeline: tell a story through chronological flow

YOUR PROCESS: When you’re ready to get started, the following steps can guide you through the process of creating an infographic:

Create an Outline

Consider your audience
Create a thesis or a question
Focus or Narrow Topic Down
Tell a Story with your data

Design Your Infographic

Be brief and use graphics (keep imagery simple)
Limit your color palette and fonts (two fonts is enough)
Is it viewable and legible (be consistent with style choices)
Remember whitespace is a good thing

Ensure the Quality

Use accurate data
Credit your sources
Sign it or credit yourself

Resources For Creating Infographics

You can this free ebook to learn how to create Infographics to engage your audience in a whole new way. Then, try out one of the websites below to get started!